2

Names, brands, branding: beyond the signs, symbols, products and services

Jevons, Colin
Journal:
Journal of Product & Brand Management
Year:
2005
Language:
english
File:
PDF, 165 KB
english, 2005
4

Universities: a prime example of branding going wrong

Jevons, Colin
Journal:
Journal of Product & Brand Management
Year:
2006
Language:
english
File:
PDF, 164 KB
english, 2006
5

Memo to Marketers: Quantitative Evidence for Change

Christodoulides, George, Jevons, Colin, Bonhomme, Jennifer
Journal:
Journal of Advertising Research
Year:
2012
Language:
english
File:
PDF, 222 KB
english, 2012
9

AUSTRALIAN MEDIA VEHICLES' STANDARDS FOR ACCEPTABLE ADVERTISING

Rotfeld, Herbert Jack, Jevons, Colin, Powell, Irene
Journal:
Journal of Advertising
Year:
2004
Language:
english
File:
PDF, 872 KB
english, 2004
11

Misusing marketing in misleading voters

Jevons, Colin, Carroll, Jane
Journal:
Journal of Consumer Marketing
Year:
2004
Language:
english
File:
PDF, 39 KB
english, 2004
12

Misplaced marketing

Jevons, Colin
Journal:
Journal of Consumer Marketing
Year:
2000
Language:
english
File:
PDF, 144 KB
english, 2000
16

Introduction: Thought leadership in brand management

Colin Jevons, Isabel Buil, Bill Merrilees, Leslie de Chernatony
Journal:
Journal of Business Research
Year:
2013
Language:
english
File:
PDF, 110 KB
english, 2013
17

Doing Business in Vietnam

Trankiem, Luu, Ahmed, Zafar U., Jevons, Colin, Jan, Tan Ai Kiang
Journal:
Journal of Transnational Management Development
Year:
2000
Language:
english
File:
PDF, 107 KB
english, 2000
18

The duality of political brand equity

Harris, Phil, Phipps, Marcus, Brace‐Govan, Jan, Jevons, Colin
Journal:
European Journal of Marketing
Year:
2010
Language:
english
File:
PDF, 117 KB
english, 2010
20

Service Quality Measures in Vietnam and Australia

Jevons, Colin, Pidgeon, John
Journal:
Journal of Transnational Management Development
Year:
2002
Language:
english
File:
PDF, 117 KB
english, 2002
21

Brand death: A developmental model of senescence

Michael T. Ewing, Colin P. Jevons, Elias L. Khalil
Journal:
Journal of Business Research
Year:
2009
Language:
english
File:
PDF, 195 KB
english, 2009
24

Marketing, truth and political expediency

Colin Jevons, Jane Carroll
Journal:
Journal of Public Affairs
Year:
2005
Language:
english
File:
PDF, 130 KB
english, 2005
25

The Consuming Instinct by Gad Saad. Published by Prometheus Books, 2011 in New York, NY.

Jevons, Colin
Journal:
Psychology and Marketing
Year:
2013
Language:
english
File:
PDF, 501 KB
english, 2013
27

Understanding issue complexity when building a socially responsible brand

Polonsky, Michael Jay, Jevons, Colin
Journal:
European Business Review
Year:
2006
Language:
english
File:
PDF, 70 KB
english, 2006
28

Managing Brand Demise

Jevons, Colin, Ewing, Michael T., Khalil, Elias L.
Journal:
Journal of General Management
Year:
2007
File:
PDF, 607 KB
2007